Mubadala Silicon Valley Classic 2022
CSM Sports & Mubadala Silicon Valley Classic (WTA)
CASE STUDY
CSM Sports asked us to create a sustainable tennis trophy that reflected both Silicon Valley’s innovation culture and the tournament’s commitment to sustainability, a premium, high-impact design with a genuine material story.
A Premium Trophy With a Sustainability Story
CSM Sports engaged us to design a trophy for the WTA’s Mubadala Silicon Valley Classic that matched Silicon Valley’s innovation culture and the tournament’s sustainability commitments. The brief called for a high-impact, premium design built around a meaningful material story, not just a trophy, but a symbol of the event’s values.
A Custom Composite Made From Tennis Waste
We developed a fully custom, sustainable material created specifically from tennis-related waste streams: recycled plastic from old rackets, fragments of retired tennis trophies, and recycled PET bottles collected at the tournament. Engineered together, these materials form a unique, high-end composite with a marble-like aesthetic, proof that sustainability and premium craftsmanship can reinforce each other.
Built In-House, From Milling to Engraving
The final design took shape through in-house CNC milling, sanding, coating and detailing, with event branding and engraving seamlessly integrated into the piece. Despite a short lead time, every trophy was delivered on schedule and finished to a premium standard.
From the Court to Global PR
Each trophy was delivered with a material passport detailing the origin and transformation of its components, alongside a short film documenting the full process from material collection to fabrication. The WTA and event partners used this content for PR, social media activation and sponsor storytelling, significantly increasing audience engagement. Players, media and stakeholders responded positively to the innovation behind the trophy, strengthening the event’s sustainability positioning and elevating its brand identity.
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From concept to podium — we design and produce sustainable, tailor-made awards for teams, federations, and events.